Wilson Cooke is a brand, digital, and marketing agency helping businesses grow through a smart blend of brand and performance. Since 1990, they’ve been independently driving transformation and delivering standout customer experiences. To reflect their agile, forward-moving approach, we created a bold, flexible identity centred on their four core services: strategy, brand, digital, and marketing. A modular block system which is inspired by the shape of a ‘W’, forms the foundation of the visual language. Built for movement and adaptability, it flexes across static and animated assets, supporting a rebrand rooted in clarity, energy, and momentum.