KERB is a natural wine store and bar bringing a bold, unfiltered energy to Manchester’s Ancoats neighbourhood, celebrating low-intervention wines from small, independent producers. Created to challenge the conventions of traditional wine culture, the brand pairs expressive illustration with raw, candid photography to capture a distinctive, approachable attitude which is local in spirit, but refreshingly unconventional in tone. Building on the established identity, illustration, and photographic style, I led KERB’s ongoing creative output, with a particular focus on developing its social presence through regular Instagram content and event campaigns. Alongside this, I created supporting assets including packaging, merchandise, and print collateral, evolving the visual language consistently while staying true to the brand’s original character and energy.